Methodology
What the audit checks, and what it cannot prove.
When a homeowner in your service area asks ChatGPT or Google AI Overviews who can fix their furnace, Sayflare records the answer: who was named, who was cited, and the sources. It is evidence for that date and those streets, not a promise about rankings, calls, or booked jobs.
1. The question
We ask the way a customer would, for one service in one city. Example: “Can you recommend a heating repair company in Southington, Connecticut?”
2. Where we ask from
The same question is asked from several locations across your service area. Answers differ by location, so a single answer is never treated as a city-wide ranking. A location is a place, not a repeat over time.
3. Which AI
The free audit checks two surfaces: ChatGPT and Google AI Overviews. The full audit adds Google AI Mode. Ongoing tracking uses the same questions and locations on the same surfaces. Answers are collected by our measurement tool; that is not the same as one person’s phone, and the report says which surface each answer came from.
4. Named is not the same as cited
The report separates three things: your business named in the answer, your website cited as a source, and other businesses named. A response that failed is marked unavailable and is never read as “left out”.
5. One useful next step
When the evidence supports it, the report points to one thing to check first, usually whether your AC repair or furnace page says the job and the towns you cover. It does not prescribe a rebuild. If nothing needs changing, it says so.
Your report and your email
You request an audit with the form on the home page and confirm it from your inbox. We reply with a link to your report page. What the form sends, and how long we keep it, is on the privacy page. Report pages are not listed by search engines, but a link is not a login, so share it only if you are comfortable sharing its contents.